The short version

I work as Senior Automation Manager at Xentral, a VC-backed B2B SaaS company. I own lead and lifecycle automation in HubSpot and the AI layer on top of it: agents in production, MCP servers and the internal AI platform other teams build on.

More than a hundred HubSpot workflows run in production under my name. I built the tooling that makes them safe to change: simulate first, then roll out, with change logs and backups.

What I care about is what happens after the demo. Tested changes, logs, and colleagues who ship their own automations.

Before that: business intelligence at Tomorrow Education Group, and before that RevOps at Techstarter, where I ran the full migration from Salesforce to HubSpot on my own.

Off the clock I ride road bikes, run a home lab and take things apart that work fine. In 2026 I organized the Tour de Passau, around 140 riders. The rivers on the front page are Passau’s. I kept them.